9 Facts About Coaching

Coaching is now firmly established as a discipline but, the term “coaching” is often associated with a number of definitions. Some of the more widely known ones define coaching as:

  • A process providing an individual with feedback, insight and guidance on achieving their full potential in their business or personal life.
  • A strategy used to help individuals reach their fullest potential and to achieve their goals.
  • A set of practical skills and a style of relating that develop the potential of both the individual being coached and the coach.
  • A professional relationship in which you work together with your coach to clarify your options, set goals and develop action plans to achieve those goals.

The notion of coaching originated from sports, but nowadays the two main types of coaching are: business (corporate) coaching and life (personal) coaching. We will concentrate here on the former.

Benefits of Corporate Coaching: Organizational Development

  1. Increase in performance. This is the main advantage: coaching develops the best qualities of people and teams and enables the use of those qualities at work for the benefit of the organization. Using management coaching techniques significantly increases staff productivity.
  2. Improvement of relationships at work. Questions asked during the coaching process add value both to the person being asked and to the person asking the questions. An atmosphere of mutual respect and trust is being established; good relationships at work provide the fertile ground for improved staff productivity.
  3. Staff development. This aims to unlock the inner potential of the company’s employees. Coaching allows the employees to develop themselves directly in the workplace, thus increasing their efficiency.
  4. Flexibility and adaptability. Improving competitiveness on the market requires such skills as flexibility and adaptability. Coaching can assist us in quickly adapting to every kind of change, which is an important attribute in today’s fast-moving business world.
  5. Staff motivation. Nowadays people work under their own will, not under constraint. Coaching helps people to fully develop their potential, increase their self-esteem and raise the quality of their work. At the same time, people also become motivated to be productive and to work efficiently.
  6. Life quality improvement. The most important constituent of a person’s quality of life is emotional satisfaction. When using coaching, apart from improving relationships, every employee gets higher emotional satisfaction from their work, which in turn leads to greater motivation for staff to perform at their best, in and out of the workplace.
  7. Creativity. Coaching itself and the working environment created by it, encourages employees to make creative suggestions. At the same time employees aren’t afraid of being laughed at or rejected. Moreover, they are motivated to put forward their suggestions to improve business processes; generally, one creative idea, when properly evaluated and accepted, generates lots of additional new ideas.
  8. Fast and effective response to critical situations. If people feel an atmosphere of respect and recognition, they are always ready to stand up for the company’s interests in critical situations. Working overtime and temporary changes to the working environment won’t be a great problem for them and will be accepted with understanding. Moreover, the employees will do their best to avoid such a situation, and will handle it themselves, without any direction from management.
  9. Unlocking hidden resources and potentials. Coaching creates an atmosphere of trust and confidence, where a person discovers inner resources that they didn’t know about earlier. The coach’s questions help people to identify ways of achieving their goals. Coaching helps a person to find their inner ‘assembly point’, from which the way of approaching goals becomes clear.


Today, coaching is one of the most effective personnel management tools. Coaching is not a theory; first and foremost it is a practice, not difficult to master, but at the same time extremely efficient. To see results of your own, why not try it for yourself in your home or workplace today?