The ‘golden rule’ of great customer service?

“Do unto others as you would have them do unto you.”

In one form or another we have learned this rule for as long as we can remember. But can the simplest life lessons apply to our sales or service careers? Many people try their best to apply this rule in their everyday lives. But, how many of us try to follow such a simple principle when it comes to business?

If you think about it, this could single-handedly be the most important rule to follow in business. After unpleasant sales encounters, it is not the product or service that customers are most upset about even though they may have been the root of the problem. The reason most people leave these situations upset is because of the way they have been treated. They feel upset when they have spent their hard-earned money on your product or service and that for one reason or another it did not perform to their expectations. This upsets them, but what really angers them is when they feel that no-one cares.

This applies equally to sales and service environments. In fact, it also applies to general stakeholder management. We have all had negative customer service experiences. Whatever your business, you have most likely been on both sides of such exchanges. With this in mind, never underestimate the importance of treating others as you would like them to treat you. By doing so, it is often possible to turn a negative customer experience into a very positive one that will bring far greater rewards to your business in the long run.

But much more than that, if we are able to keep the good old “Golden Rule” in our consciousness at all times when dealing with customers, we are likely to find our jobs more enjoyable, our customers happier and yes, even our profits on the rise!

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